Having less immediate or direct control over off-pageal boon in this department.
Relevan elements doesn’t mean you can’t exercise some influence. With this in mind, the importance of inbound links shouldn’t be underestimated, with search engines desiring quality over quantity. Highly regarded and authority (i.e., trusted) links back to your site are a ret anchor texts are also of relative importance; if you discover a link pointing to your site that doesn’t have a proper one, you may want to tactfully inquire if that can be changed. If you have control over text and anchor links yourself, remember: use relevant keywords, and always stick to ethical “white hat” methods. 
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