What determines a web site ranking on google or any other search engine is seo or search engine optimization. There are two kinds of seo, on-page and off-page. On-page seo refers to the things that the web designer or blog writer can do that are visible on the page to encourage web crawlers to index the page.
This article will provide some pointers on the more important of the two, off-page seo.
Off-page seo.
Whatever your purpose for having a site or blog, people need to find it easily. In addition to providing useful original content, one of the best ways to make it easy for them to do this is to have the strongest possible seo.
Seo is not an exact science for a number of reasons.
The algorithms used by search engine bots, tend to change often and without notice and so it is important to keep up with the latest trends and methods.
The algorithms used by search engine bots, tend to change often and without notice and so it is important to keep up with the latest trends and methods.
Also, as the volume and type of content on the web increases it important not to get lost in the forest of websites. Seo methods also need to take into account the new wave of social media sites that are becoming increasingly important for website rankings.
The role of backlinks in seo.
Back linking continues to be a mainstay of off-page seo. This type of seo is done by creating links between websites. To get back links that are relevant for off-page seo, you attract links from select sites that have content that is relevant to your site. Remember that the site being linked to is the one whose seo benefits from the link.
Relevant content then, is fundamental to increased page rank because more people will link to your site if it contains important information. However, you don’t want to attract links from just any site, but preferably one that already has good seo in place. How can you tell if a site has good seo already? By looking at its overall search ranking on google or by checking itsAlexa ranking. Alexa of course being the service that ranks all the billions of sites on the world wide web, by number of visitors.
Seo is affected by rel=nofollow.
There may be a conflict between on-page and off-page seo when it comes to back linking. On-page seo may require the use of the rel=nofollow tag in all links, tells the search engine robots not to follow those links. Sites that do this won’t help you with seo.
As you can see for a newbie there is a steep learning curve when it comes to taking your blog or web site to the first or second page of google SERPS using back linking as part of your seo strategy.
And you can’t really speed up the process….or can you? For many sites, indexing and seo can be done through paid services that will build quality back links to your site. Another way to is to piggy back onto the existing seo of popular sites such as squidoo, ezinearticles, hubpages and my personal favorite, the empower network, with its viral blogging system which has been ranked in the top 200 sites by Alexa.
Unlike other blogging sites, at empower network the seo is designed for one reason only. To bring traffic to the site enabling the bloggers to make 100% affiliate commissions. Find out more here
By piggybacking on these sites and having them link generate backlinks to your content, you can infact speed up the process of getting higher in your rankings by association.
0 Comments