When discussing on page vs off page optimization, the focus often tends toward the more overtly controllable on-page factors. But bear in mind that the more good quality links you can assemble and direct to your site, the better. Search engines are currently assigning more importance to quality and natural inbound links, as well as factors outside of SEO, such as social engagement and a website’s trust factor.
Also keep in mind that because off-page optimization ranking is the one that you basically do not control directly, it’s important to build trust and integrity. As always, of course, great content is important; in this sense because it ups the site’s appeal to its users and helps to build relationships.
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