Google Analytics allows users to use four types of goals to measure success.
First is URL destination. You may be interested in measuring the analytics of users who fill out your contact form or who are directed to a “Download Complete” page.
Second is visit duration. Visit duration, as you may have reasoned, allows you to set a goal based on how long a visitor stays on your page. You may be interested in which pages attract viewers for more than two minutes, or you may want to know if your newly designed pages are doing their job of engrossing viewers.
Third is pages per visit. You may set your magic number at four. Your goal will be met once a visitor visits four pages of your website. This information could help you determine your most popular and least popular content.
Fourth is event tracking. Users can set up any event they wish to see tracked. This could be the download of a certain PDF on your website. It could be clicking a certain button or link.
Google Analytics allows you to set up to 20 goals. There are four sets of goals available with five goals listed in each subset; therefore you can determine up to 20 goals. Decide what goals you would like to track. Think of your endgame. If you sell products from your website, you may want to track the time visitors are browsing on your product pages. If you own a dental office, you may be interested in gaining new clients. In this case, tracking the amount of visitors that schedule an appointment would be a good goal to measure. When you set up a new goal, you’ll have to choose its type – either URL destination, visit duration, page/visit or event. ajmalseotips.blogspot.com
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