Google Analytics gives detailed instructions on setting up goals on their support page, but I’ll give you a quickie version here:
1. Sign in to Google Analytics.
2. Click the “Admin” tab at the top right of the screen.
3. Choose the “Profile” that you want to track. If you only have one profile, don’t worry about this step.
4. Select the sub-tab “Goals.” You will see four sets of goals, and each set will tell you how many goals you have remaining.
5. Add a goal by clicking “+goal.”
6. Give the goal an easily recognizable name.
7. Choose the type of goal you want to track from the ones listed in the section above.
8. Enter the specifics for your desired goal.
2. Click the “Admin” tab at the top right of the screen.
3. Choose the “Profile” that you want to track. If you only have one profile, don’t worry about this step.
4. Select the sub-tab “Goals.” You will see four sets of goals, and each set will tell you how many goals you have remaining.
5. Add a goal by clicking “+goal.”
6. Give the goal an easily recognizable name.
7. Choose the type of goal you want to track from the ones listed in the section above.
8. Enter the specifics for your desired goal.
How to Determine Converting Keywords
Now that you’ve set your goals in Google Analytics, you can start tracking the converting keywords relevant to your business.
Now that you’ve set your goals in Google Analytics, you can start tracking the converting keywords relevant to your business.
To find your converting keywords:
1. Sign in to Google Analytics.
2. On the left navigation bar, select Traffic SourcesSourcesSearchOrganic.
3. Look for your goals defined above the Visits graph and below the Explorer tab.
4. Select your desired goal.
5. You should now see your converting keywords with detailed analytics below the graph.
2. On the left navigation bar, select Traffic SourcesSourcesSearchOrganic.
3. Look for your goals defined above the Visits graph and below the Explorer tab.
4. Select your desired goal.
5. You should now see your converting keywords with detailed analytics below the graph.
Elisa Gabbert at Search Engine Journal discusses how to find converting keywords. She mentions certain types of keywords that regularly show up for Search Engine Journal, including brand keywords, how-to keywords, geographic/location keywords and product keywords. ajmalseotips.blogspot.com
“You can also use your research to inform your future content marketing efforts, “ Gabbert writes. “When creating and scheduling new content, prioritize keywords that fit into the patterns you identified.”
Knowing your converting keywords will help drive more traffic and more business. Capitalize on keywords with low competition and continue to use the converting keywords that work for your business.
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