The SEO game is fast. Google is constantly changing algorithms. Panda and Penguin updates upset some of the gray- to black-hat SEO work that you’ve already implemented.
The SEO game is also slow. It takes months to build a solid campaign. You work to build links, create great content and share that content with your audience.
How do we know if our efforts are paying off? Maybe we see an increase in site traffic as a result of our labors. Maybe we even see an increase in business. But let’s remember the point of all this blogging, social media sharing, link building and on-page optimization: to sell your product.
With Google Analytics, you can track the exact keywords that lead to customer conversions. Analytics offers different kinds of goal tracking, but before we delve into these, let’s first go over what “Web analytics” means. Master Google’s Manager of Operations ajmalseotips.blogspot.comdefines Web analytics as: “where the visitors (traffic) have come from, what they have done on the site, when their interaction with your site is accomplishing the certain objectives of your site, and then when a conversion has occurred.”
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