Acronyms. The technology community loves them because they shorten long descriptive names. The problem is many business owners have little understanding of these acronyms. While there are “official” definitions (SEO, SEM, SMO, SMM), the lines are getting blurred between which technique falls under each label. I will try to simplify these acronyms and show the primary differences.
SEO (Search Engine Optimization)
SEO deals with your company’s PRIMARY website’s ranking on a search engine result page (SERP) and how the indexed result is displayed. SEO techniques try to improve a websites search engine rankings and gain that website more visibility and traffic.
SEO techniques can include optimizing how the website is built, what keywords are used in the Title Tags, Meta Tags, and Meta Descriptions, how often your website is updated and how fast your website loads on a browser.
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