Press release services can significantly boost your website's search engine ranking and generate a substantial amount of traffic to your business pages. The SEO benefits of press release services are so powerful that in some cases a company can be inundated by responses to a well-written and timely press release. Therefore, a PR campaign should include a contingency plan to manage such an event. But even if your news story doesn't captivate huge audiences, you'll still realize SEO benefits provided your release is written and distributed according to accepted industry standards. Professional press release services companies understand these demanding protocols and can achieve the following on your behalf:
1.) Syndication
The ultimate goal of press release distribution is syndication – the broadcasting, sharing and republishing of your news story in as many relative media sources as possible. Each time your release is syndicated or published on a website, valuable links are built to your site. These links can bring organic traffic as well as better search rankings when they are indexed by the major search engines. If your story is compelling enough you could generate tens of thousands of links with one press release.
2.) Sponsored News Placement
For a small additional fee you can have your press release featured in a sponsored news placement. This means that people searching for keywords related to those used in your press release will often find your story and buy your products or services. Sponsored news placements don't have lasting SEO benefits in the form of permanent linking, but they do help your site to build credibility based upon the anchor text links and keywords that bring users to your release and (hopefully) your website.
3.) Permanent Archive Links
Most reputable press release websites and media publishers will archive your release permanently on their website. This means that you'll have a permanent link from a valuable media source. If your press release is popular enough and receives sustained traffic, shares and bookmarks, the page it is archived on could gain PR and pass valuable link juice to your website. Additionally, some exceptional news releases have been known to generate traffic for years after being published.
4.) Part of a Complete SEO Strategy
A successful search engine optimization strategy is one that utilizes a variety of sources to generate publicity, likes, shares, traffic, and develop brand awareness and product/service loyalty. Of the primary components of internet marketing: article marketing, search engine marketing, social media marketing, blogging, blog commenting, forum posting and other strategies, press release services can produce more traffic and more SEO power in the shortest amount of time possible. Without news releases as part of your SEO strategy, you're missing a critical component in the battle for position in the SERPs.
However, it should be noted that in order to be effective you must issue news stories on a regular basis. Remaining in the public eye is critical for branding purposes, and there are few better ways to do this than by working with a professional press release writing and distribution company.
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