An old fashion and sometimes often used method today, to get links to your web site, is to use press releases with embedded links in those releases.
So you'd contract a press release distribution company and make sure that the content of the release have links to your web site. That release would hopefully be syndicated by other news outlets and those outlets will keep the links intact.
Matt Cutts of
Google said in a Google Webmaster Helpforums that links from press releases shouldn't have a positive impact on your rankings.
Matt wrote:
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