There’s no clear rule book that says: do X, Y, and Z in on-page optimization and your rank will rise by A, B, or C. On-page optimization is based on tests, analytics and errors. You learn more about it by discovering what doesn’t work than what does.
But of all the things to keep in mind, there’s this: If you don’t take care of your on-page SEO, you’re likely going to fall or stay behind: in rankings, in conversions, and in ROI.
Why The Fuss?
But first let’s clear this one up: Why the fuss about on-page SEO? After all, there’s a ton of material available about it already. Many experts have written well about it.
The changing demography of search engine algorithms has altered the factors playing in to how one chooses to perform SEO. You can no longer think in terms of keywords and inbound links alone. Similarly, you can no longer think in terms of the meta and alt tags alone (yes, this includes the title tag, too).
On-page SEO isn’t just about how your site is coded. It’s also about how your site looks bare-bones (the robot view), and how your website responds to different screens. It includes load times and authority. And with the direction that Google is headed in 2013 and beyond, it’s clear that on-page elements and off-page elements must line up and agree with each other in a natural, clear, organic manner. That’s why we need to reevaluate on-page SEO a little more carefully.
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