By now, I’m sure you’ve heard enough about on-page optimization to last a lifetime. I don’t want to repeat the same mantras you’ve been hearing since last year. Yes, on-page SEO has become more important (I can hardly remember a time when it wasn’t), and yes, on-page SEO can make or break your chances at ranking high on Google SERPs. But what has changed is the way we perceive and behave toward on-page SEO.
Most SEOs tend to think of on-page optimization as a very specific technical influx of code. You know the drill: meta tags, canonical URLs, alt tags, proper encoding, well-crafted, character-limit-abiding title tags, etc.
Those are the basics. And at this point, they are very old-school. They continue to appear on the on-page SEO checklist, but you and I know that the whole demography of SEO has changed vastly, even though the basic premise has remained the same. Because of that change, the way you perceive on-page SEO has to adjust as well. That’s what we’re going to look at now.
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