Use Different Anchor Text

To avoid search engines potentially flagging your website as spam, you should diversify your internal and external anchor text. Although using an exact match keyword for anchor text isprobably less important than it was a few years ago, a website that uses the same anchor text over and over again, is likely to be flagged up by the search engines. So you should avoid exact matching keywords and instead use different variants of the keyword, company name or descriptive text for the anchor text in your links.
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