Having a social media marketing strategy can have a positive effect on your existing SEO strategies because it allows you be present on a number of different platforms to spread the word about your brand or website.
Unless you have a large budget, you should limit the number of social media networks you are on and instead focus on building relationships with your users and niche before moving onto the next platforms. Google has also mentioned that it does take into account social signals to determine search rankings, which makes having a presence on social media sites even more important.
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