SEO is all about your visitors and one aspect that is often forgotten is the user experience. That is, once a user lands on your website, does the experience end there? The answer is no. Factors such as site speed, bounce rates and average time spent on your website are all used by the search engines to determine a suitable search results ranking.
Put yourself in the seat of your users and ask yourself could the user experience be improved further on your website? Is the structure and information easy to navigate and find? By improving the user experience, users stay longer on your website and you can naturally increase traffic to your site.
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