Overcoming the Google Panda, EMD and Disavow Updates

Or! Why ‘Being Natural’ Is the First and Foremost Golden Rule of SEO

Courtesy © Jan Schuler – Fotolia.com

When it comes to updating the search algorithm, Google takes some sharp steps to make sure that they maintain the actual exercise of white hat SEO. The only motto behind this is to deliver better and much more reliable search results to the users. Continuing on this line, this time too, the EMD update that Google introduced along with the Panda update will issue a check and reduce the “low quality” exact match domains in the search results. Disavow was yet another blow to traditional link building. Site owners can now clean low quality outbound links off their site.
The traditional way to find a place in the top 10 rankings is to register a domain and build an authority site. The more exact the keyword featured in the domain name is, the higher is the possibility of ranking well. This strategy has helped most of the B2B and the B2C sites enjoy a raised ranking by incorporating high-traffic keywords into their domain names. Such domains bear an exact relevance to the searches, and are thus called Exact Match Domains (EMDs). However, nothing remains ‘unregistered’ to Google’s eyes. The new EMD update will take action against these sites, and offer a more natural and appropriate result oriented search to the users.
Most of the exact match domains tend to be spammy as most of them are devoid of quality content. Useless articles with a large number of keywords, unrelated links, and too many ads are the things that exact domain websites usually indulge in, and most of them provide zero or little value to the users. The new EMD update will now downgrade all these websites, and encourage those sites which indulge in only white hat SEO techniques and provide value to users with quality content.