Getting a Better Understanding of Google’s New Update

Google’s principle engineer Matt Cutts had twitted “reduce low-quality ‘exact-match’ domains in search results”, which was all about the EMD update. The most dominant feature of this algorithm update is how it works. The algorithm does not necessarily eliminate all the exact domain websites, but keeps a tight check on them to make sure that only sites with useful and quality content gets promoted. This algorithm will run quite often to deal with those sites that escaped the previous updates. Google has made the process of filtering a lot harder and is now intolerant to all shortcut SEO strategies and blackhat optimization methods.
It is making the search process and ranking more natural, and this has led to the worry of most webmasters who had highly ranking sites earlier. Figures obtained till now show that almost 1000 SERPs have seen a drop from the top 10 rankings, and the newcomers have seen sharp declines. In fact, it is strange that this process of downgrading does not follow any clear pattern. The penalty has taken a toll on many of the renowned top ranking websites. For instance, sites that ranked at #1 are now sitting at #234 on the 24th page or so.
The question remains about whether all the exact domain websites should worry about this. The answer is a ‘no’. Google has not downgraded all the exact matching domains since some of them have quality content and do not indulge in black hat marketing and SEO methods.
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