Backlinking was just becoming a very spammy work. Many were creating link farms to earn money which has no value. Google thus released updates like Panda and Penguin to kick them off. With time Google has become intelligent and now it can distinguish between a natural link and an artificially created link. My suggestion is to build links with out of the box ideas.
Important: Link Building Mistakes Penalized my blog.
Follow these tips to get the best results from backlinks:
- Do not make more than 2 links from the same domain name.
- Try to put the link into an article rather than sidebar so that only 1 page points towards your site.
- Try not to do reciprocal linking as this is sometimes viewed as spammy by Google.
- Choose the anchor text to be one of the keywords your website is targeting.
- Always link to or link from quality sites which have relevant content and good authority.
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