You’ve probably heard of the saying, “don’t put all your eggs in one basket.” Well the same is also true for your traffic sources – that is you should spread your eggs in many different baskets. There’s no doubt that Google is the top search engine to optimize for, but with the frequent algorithm updates the company releases, can your website survive if it was penalized or if Google suddenly went offline?
If you solely depend on one source for the majority of your traffic, you should seriously consider diversifying your traffic sources to protect yourself in the future and reduce your risk.
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