
your site is using the same tags for all the pages, you are not helping
search engines figure out the subject or relevance of your individual
pages. Regarding Meta Tags, there are 2 very important fields:
- Title Tag - arguably the most important SEO tag for any website.
Google supports approx. 60 characters in the title
, while Yahoo allows
for up to 110 characters in the title. It is important to target the
most critical keywords in the Title. Every page should have a unique
Title.
- META Description Tag - These were once important but are no longer.
Some engines do display the description defined, while others do not.
Some search engines do read the description tag, and do utilize the
content found within in the ranking process. Google, MSN and Yahoo give
very little weight to no weight for these.
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