Showing up on search engines is one of the most critical ways to
and expose your content, product or service to people who might be
interested in what you have to offer. Most of the major search engines
utilize an algorithm to determine where a website ranks. The search
engines have set up specific criteria that a website must meet to get to
the top of the list. The criteria are different for every engine, but
all engines share several commonalities. It all boils down to the type
and amount of content provided on a given website, the level of
optimization done on the site, and the popularity of the website (link
popularity/PageRank). Tailoring your website for improved search engine
rankings is also known widely as
search engine optimization, or SEO.
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