SES Live: SEO is Dead. Long live SEO!

Below is live coverage of the SEO is Dead. Long live SEO! panel from the SES San Francisco 2011 conference. This coverage is provided by Ben Pfeiffer at RankSmart.
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  • 3:41:33 PMBen Pfeiffer:
    SEO is Dead. Long live SEO!
    SEO is dead... No it's not... Yes it is! It's been an ongoing debate for quite some time now. So what's the truth? Does SEO still give you the necessary oomph to rocket you up the search engine charts like it used to? Or, is SEO a "just in case" best practice routine these days? Can anyone prove it does work; can anyone prove it doesn't?

    We have a panel of experts for you to agree with - or disagree with. It's a totally open discussion and it's led by the most important person in the room: You! We need your real world experience, opinions and feedback.

    This is the perfect primer leading directly into the infamous black hat/white hat unconferenced session.

    Moderator:
    Dana Todd, Vice President of Performance Innovation, Performics
    Speakers:
    Fionn Downhill, VP of Strategy, SyCara Inc.
    Todd Friesen, Director of SEO, Performics
    Mark Jackson, SEW Expert & President/CEO, VIZION 

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