SEO Specialists

SEO Specialists or Search Engine Optimisation Specialists have the tools and knowledge to promote web sites on search engines like Google and Bing to the highest position possible in Search Engine Results Page (SERP) for a given keyword or most likely keyphrase. It is a misnomer today to talk about ranking a site; you should really be thinking about ranking each post on your web site with the chosen keyword/phrase as highly as possible. In fact, according to the excellent yoast, you should really be promoting one post as a page that will be your “cornerstone content”. This page will then be like a buoy in water that is pulled up taking the rest of the pages and therefore the site with it. I have referenced this article by yoast below which you can read once I have talked to you about aspects of SEO here.

Cornerstone content follows favorably from the two major Google Algorithm changes recently, Google Panda andGoogle Penguin, which are still continuing. Google has now embarked on a serious path of riding its SERP of spam:  whether it will totally rid the web of this is arguable, but there is no question that it is succeeding where it matters the most – on its first page of SERP where most of the traffic starts and stops.
SEO Specialists should be able to make sure web sites they are promoting are adhering to Google’s Best Practices to avoid ranking penalties.

SEO Specialists – Get Targeted Traffic

For most websites, success is measured in terms of targeted traffic they attract. The greater the number of targeted visitors you attract to your website, the greater the interaction there will be between your visitors and your website. So if you are trying to sell something on your website, there is more likelihood many of these targeted visitors buying something off you. And if they had a great user experience on your site especially because they found what they were looking for, then chances are high they would return over and over again especially if you keep on posting fresh authentic material.

There are two ways to attract traffic to your website. Either by paying for it, for instance if you participate in the Google Adwords program or not paying for it which is where SEO comes in. Even with SEO you can either pay for SEO Specialists to do the promotion for you or you could become the SEO Specialist yourself and save the money – it is easier and more straight forward than you think especially now, following the two major Google algorithm updates.

SEO Specialists – Avoid Black Hat Tactics

In the early days of Google, it was relatively easy to get a site indexed and then quickly ranked high. For one thing some Webmasters realised what made Google tick and went about cheating the system to get their websites ranked high and quickly. They employed what is now known as Black-Hat SEO tactics. Amongst other things, this form of optimisation involved obtaining plenty of backlinks to the website from external sites which were not necessarily relevant to the incoming site. Thus, becoming part of a link farm. Here, quantity mattered more than quality.

It also involved stuffing the website with keywords and plenty of them. Sometimes this exercise made the article difficult to read as it did not flow naturally. So many keywords were added that it made the article difficult to read for the human user. Google’s robots loved this abuse and pushed the articles higher in SERP.

SEO Specialists – Google Algorithm Updates

Google Panda is the name given to the Google algorithm which contributes to ranking of webpages in SERPs. The purpose of this major overhaul was to reward original and good quality content and punish by demotion in SERPs those sites with poor and copyright-infringed material. Also web sites containing spam.

Think of Google Panda updates as aimed at on-the-page housekeeping. In order for your website not to be penalised with demotion, your articles should be original and of good quality which is providing value to the reader. The website should not be cluttered with commercial adverts including those by Google Adsense so that the user has a positive experience browsing the website for information . Google Panda updates started in 2011.

Google Penguin followed Google Panda a year or so later in 2012 and has continued since with the latest major algorithm update in May 2013. This update was mainly concerned with off- the-page SEO tactics such as keyword stuffing, cloaking, participating in link schemes and deliberate creation of duplicate content. These tactics are also known as black-hat SEO techniques. In combination, Google Panda and Penguin updates covered over 200 factors that go to determine the ranking of a web page in SERP.

SEO Specialists – Get Some Google Love

So how could you get your site ranking high on Google post Panda and Penguin updates? The simplest answer is that you must do things so to be loved by Google. In other words, just do what Google asks you to do according to their guidelines. Your site will be rewarded with high ranking in SERP over time. Indulge in anything else and you run the danger of your site being demoted or outright banned.

Google Panda, Google Penguin 1 and 2 have gone. What are the salient points to take home and implement in order to please Google and therefore rank high in SERPs? Here’s a quick list:

• Write original, natural articles that are aimed for the human reader. Keep your focus keyword density in each article between 1 – 5%;
• Retain your readers longer on your web site by internally linking your articles. Encourage them to share your content in Social Media;
• Try and vary the keywords used for your anchor text both for internal and external links;
• Do not indulge in any Black Hat SEO tactics, especially with backlinks. Enure your external backlinks look “natural” i.e. spread equally between all pages in your web site;
• Ensure your web pages load up quickly (at least 90 on the GTMetrix scale). Do not clutter your posts with adverts.

Due to aggressive Google Algorithm changes in recent years, you too can become one of SEO Specialists: the parameters by which Google rank pages and web sites in Google are more and more apparent. One thing is absolutely certain: if you write original interesting articles that people want to read, you will not go wrong. ajmalseotips.blogspot.com