He believes that associated words will become increasingly important to SEO, touting the premise of latent semantics indexing (LSI). LSI adds an important layer to indexing. In addition to documenting the keywords used on a page, LSI looks for words in a page (or on pages) to identify those that are semantically close – but they don’t need to be exact matches.
Surrounding keywords can help with clarification, telling crawlers what a site is about. Moreover, having a broad range of related keywords facilitates content creation sans keyword stuffing, giving content writers opportunities to avoid repetition and use natural language.
“Your keyword will be defined by the company it keeps.” -Bruce Clay at SES San Francisco
Clay offered “associated keywords” as an SEO best practice tip for attendees, and recent Google updates suggest the engine is getting savvier when it comes to synonym recognition.
Brafton has reported on the quality-focused search updates in June and July, and we’ve also noted a focus on contextual keyword recognition. In the Inside Search blog, Google listed the following recent updates: ajmalseotips.blogspot.com
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