Our motivation to do this research project was that we were redesigning our website and we wanted to accomplish both -- a great and fresh design while keeping the website search engine optimized. We analyzed both fields (SEO Agencies and award winning websites) as a research project to see if it was possible to accomplish both and as inspiration for designing our website. Our specific goal was to create our new website while use parallax scrolling and SEO simultaneously while making the website responsive (responsive web design).
“Design doesn’t just matter, it’s 50% of the battle.”
-Rand Fishkin
-Rand Fishkin
We determined which SEO agencies were at the top of their field by their ranking in their hometown. We determined which website design agencies were at the top of their field by examining website award sites. Websites that accomplished site of the day (SOTD) nominations on Awwwards were included.
Data from our research project
These websites received high scores from Awwwards, a well-known web design gallery. The data may seem a bit excessive but we really wanted to emphasize the trend in web design vs. the trend in SEO design. We analyzed over 20 websites but will only mention some in this article.
United Kingdom
Adam Hartwig's website scored highly on Awwwards with a score of 7.39 and accomplished being featured as site of the day. The website also was featured on TheFWA as SOTD. However, here are some SEO observations:
adamhartwig.co.uk
The website does not have a descriptive title on the home page. It does have a nice meta description. It does not have onsite optimization (H1, content) either for each URL.
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