Finally it's here: our Ranking Factors – Rank Correlation 2013 Study!
Like last year, the Ranking Factor – Rank Correlation study deals with the definition and evaluation of factors that differentiate better-positioned websites from pages placed further back in the organic search results – i.e.: pages that have a positive rank correlation.
Compared to 2012, we have taken significantly more ranking factors into account in our analysis to finally answer the question:What do web pages that are well-positioned by Google have in common and what distinguishes them from lower ranking pages?
What factors are playing a role?
You can find the most important factors in our overview of all rank correlation coefficients. These are all the factors we have analyzed and consider relevant. We have presented the relationship between Google search results and the various factors influencing it using the Spearman correlation - a high positive correlation coefficient occurs for a factor if higher ranking pages have that feature / or more of that feature, while lower ranking pages do not / or have less of that feature. In addition to providing an overview of the changes in correlation since last year, we have extended our analysis in 2013 to include many relevant new factors.
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