SEO BEST PRACTICES

WHY DOES SEO MATTERS?

The internet has fundamentally changed the way people and companies do business; over 90% of decision makers start the buying process with a search on the internet and referrals from social and professional networks. If your company does not have a good internet presence, you are losing potential clients.

• MOBILE RESPONSIVENESS: Make sure your website loads fast and is adaptable to all types of mobile devices.

• USE A CORPORATE BLOG TO KEEP YOUR CONTENT FRESH AND UPDATED: Fresh web content is one of those wonderful factors the search engines appreciate. We recommend having an internal blog to bring new content to the site.

• SITEMAP: Create a simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands).

• USE A CUSTOM 404 PAGE: Have a custom 404 page that kindly guides users back to a working page on your site.

• PAGE TITLE & META DESCRIPTION: Choose a title & Meta descriptions that effectively communicates the topic of the page’s content.

• IMPROVE YOUR URL STRUCTURE: Use a directory structure that organizes your content well and makes it easy for visitors to know where they’re at on your site.

• TEXT / HTML RATIO: Adding more text to your website content is a good strategy, because it will be more informative and because you can improve your SEO by increasing the currency of keywords on your page.

• USE KEYWORS IN BOLD
• USE ANCHOR TEXT
• USE ALT IMAGES ATTRIBUTES
• USE HEADING TAGS

• MAKE EFFECTIVE USE OF NOFOLLOW CANDIDATES

• BE CAREFULL WITH BROKEN LINKS & HTML ERRORS

• INCREASE YOUR INCOMING LINKS: If you truly want your site to succeed in the search engines, a major part of your SEO strategy must focus on the importance of incoming links

• USE CANONICAL REDIRECT: For best results, each page of a website should be reachable at a single persistent URL.