With over 50 sessions across multiple tracks, you can customize your program to meet your needs, whether you’re a search veteran or just getting started, work for a Fortune 500 company or own a small business.
Thanks to everyone who attended SMX East! Stay tuned for news on next year’s show, September 30-October 2 back in NYC!
Attend SMX East for:
- Cutting edge tactics. New developments mean constant change for search marketers, and the SMX program keeps pace. Check out the agenda!
- Hand-selected speakers. Our faculty are subject-matter experts, selected based upon their knowledge and willingness to share what makes them successful. Meet the speakers.
- Networking galore! Connect with others like you at structured and social networking events, including our SMX After Dark charity party.
- Best-of-breed solutions. SMX makes it easy to find and review solutions to help you become a more effective and efficient marketer. See who’s exhibiting.
- In-depth learning. Start your learning early by attending a single-track workshop on Monday, September 30. Topics include: international search marketing, SEO, social content distribution, in-house search marketing, Google AdWords and local search. Workshop descriptions here.
Program By Search Engine Land
You can be confident that you’ve invested wisely when choosing Search Marketing Expo. SMX is programmed by the search marketing authorities who edit the leading news blog Search Engine Land and who have years of experience educating search marketers.
SMX East co-chair Danny Sullivan has been writing about search engines and programming search marketing events for a decade. He is renowned for producing quality shows where the information presented is so good that attendees frequently start implementing tips during breaks! .
Conference co-chair Chris Sherman has analyzed and influenced developments in search marketing for more than a decade. As Vice President of Event Editorial, he is the creative force behind Search Marketing Expo events around the world. Chris is also the author of several books on search marketing and technologies.
Keynotes that Will Inspire Your 2014 Campaigns
Evening Forum with Danny Sullivan
After the SMX Expo Hall Reception wraps up on Tuesday, October 1, join us for the Evening Forum. Search Engine Land founding editor Danny Sullivan will moderate this unique session in which the audience is the panel and shapes the agenda. Come and share your thoughts, ideas, knowledge and passion for search marketing!
After the SMX Expo Hall Reception wraps up on Tuesday, October 1, join us for the Evening Forum. Search Engine Land founding editor Danny Sullivan will moderate this unique session in which the audience is the panel and shapes the agenda. Come and share your thoughts, ideas, knowledge and passion for search marketing!
Richard Alfonsi, Vice President of Global Online Sales, Twitter
Conversations keep happening on Twitter, and so do the opportunities for marketers to be part of those conversations. In the Wednesday morning keynote conversation, Richard Alfonsi, vice president of global online sales for Twitter, will discuss the company¹s latest ad opportunities, including the ability to target people who are tweeting about TV shows as they watch, to tapping into trends that unfold on Twitter and more.
Conversations keep happening on Twitter, and so do the opportunities for marketers to be part of those conversations. In the Wednesday morning keynote conversation, Richard Alfonsi, vice president of global online sales for Twitter, will discuss the company¹s latest ad opportunities, including the ability to target people who are tweeting about TV shows as they watch, to tapping into trends that unfold on Twitter and more.
Pre-conference Workshops on September 30
Jumpstart your SMX experience a day early! Conducted by recognized thought leaders in their fields, each SMX Workshop offers best-practices training and critical industry networking opportunities. Workshops will be held Monday, September 30, 2013 at the Sheraton New York Hotel & Towers. Check out the line-up:
Social Content Distribution for SEO – The New Link Building: Combining paid and organic tactics is the way content gets distributed on social networks and how links get built in this post Penguin/Panda world.now that search engines use social signals in organic results.and social media networks charge for comprehensive distribution.
Advanced AdWords Training: Boost your PPC campaigns with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase your Quality Score, learn how to sync your ad copy with both your keywords and buying cycle stages, and plenty more.
International Search Summit (ISS): Extend your international reach with tactics from a stellar global panel of internet marketing experts. Attendees will leave with real, actionable solutions to their most burning questions on international SEO, PPC and social media.
Bruce Clay SEO Training: Constant changes to algorithms, search features and spam detection keep you on your toes and your ranking in flux. Learn techniques that will help you improve your site and rankings from leading SEO expert Bruce Clay.
In-house SEO Exchange: Join us for an all-interactive workshop created to meet the unique needs and challenges in-house search marketers face, including technical tricks, organizational management, reporting metrics and getting more from your SEO budget.
Local University Advanced: Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, Local U Advanced is a workshop you won’t want to miss!
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