When writing a feature article for .Net magazine I went to some of the SEO experts I respect the most to get their opinions on trends in SEO, SEO’s reputation problem, SEO’s role in the web design process and other issues that might resonate with .Net’s audience of developers, content strategists and designers. I was fortunate to get responses from some of the biggest thought leaders in the industry, including Eric Enge, Rand Fishkin, Vanessa Fox, Gord Hotchkiss, Cindy Krum and Danny Sullivan. Unfortunately, I must have asked too many good questions, as the word count for the feature article was 3,400 words and I got 4,600 words of great material from the interviews. As such, I put what I thought was the best material in the feature and sent it to press. Unfortunately a lot of great material was left out.
If you haven’t yet picked up the magazine, you can find it at Barnes and Noble or most large bookstores in the US, or you can buy it online here. It contains a lot of great material in addition to the quotes from these thought leaders. But if you’ve read the article and you want more, please enjoy these full interviews with SEO experts Eric Enge, Rand Fishkin, Vanessa Fox, Gord Hotchkiss, Cindy Krum and Danny Sullivan. It’s a shame I couldn’t fit everything in the magazine article, but at least this way their full contributions will be seen.
Eric Enge - “There is evidence out there that Google will use +1s to discover new content, but it is not clear that it will influence rankings except in an indicator of something that is hot news” – Eric Enge on the role of social media in 2013.
Rand Fishkin - “…mobile appears to be more a trend of “there’s a laptop in my pocket all the time,” rather than “I have a totally new device on which I’ll do totally new things that have never been done before.” – Rand Fishkin on mobile SEO trends.
Vanessa Fox - “SEO is not about tricks or manipulating algorithms. It’s about understanding the online landscape and evolving to meet your customers where they are” – Vanessa Fox on the credibility of SEO.
Gord Hotchkiss - “But our expectations of search are changing. We now expect search to deliver us relevant functionality by knowing who we are, where we are, what we like and what we want.” – Gord Hotchkiss on the future of search.
Cindy Krum - “The search engines will continue to make policies and technologies that minimize the overhead and attention that they need to spend on mobile search (like officially endorsing Responsive Design),” – Cindy Krum on the future of mobile SEO in 2013.
Danny Sullivan - “Tools are nice. But we’ve had tools for years to build houses, yet we don’t have completely automated house building” – Danny Sullivan on the possibility of fully automated SEO.
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