What is Search Engine Optimization or SEO?

Like other forms of promotion, search engine optimization, or SEO marketing, is a way of getting your company to stand out from the crowd. No one knows the exact number, but there are billions of pages on the Web. That's a lot of competition when trying to get eyeballs to your web site.

As much as 95% of Internet users use search engines. So getting your site to perform on one of the top three U.S. search engines -- Google, Yahoo and Bing -- is pretty important.

Your site may already be indexed in a search engine, but unless it's appearing on the first two pages of search engine results for keywords known to be important to Internet users, it's likely your site is not performing as well as it could be. A 2011 report by Optify indicates that most keyword search click-through traffic occurs on the first two pages of search engine results. The Top 3 results get 58.4% of the overall traffic to any particular keyword search. If your site isn't showing up on the first couple pages of search engine results, you're missing out on significant traffic.

The best way to improve your site's position is to have your site search engine optimized by an SEO firm. So, what is search engine optimization or SEO? It's the process of working with the content on your site, the site's coding and incoming links in a manner that conveys to the major search engines that your site is relevant to the keywords you're targeting.

Many SEO firms are qualified to work with your website content (perform search engine optimization) to improve your site's search engine ranking on keywords that site visitors would use to locate you. Below are the primary elements to a successful search engine optimization campaign. If you're talking to an SEO firm that does not do each of these steps, it's likely that your SEO program will fail. Make sure you ask your SEO firm about each of these elements.

Elements of Successful SEO

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