This was an excellent period by Jim Boykin, the creator of On the internet Promotion Ninjas. Jim began off by getting to the factor. He said a lot individuals think that they did not incorrect. People believed that their websites were doing well, they were position from a few compensated hyperlinks and they believed they were secure and they were then prohibited.
How do you know if you have been hit by Panda? One obvious indication is that visitors to your website has reduced. Some individuals are just patiently waiting it out, expecting they will soon get their visitors without modifying their websites. But you need to act if you want to see your web exposure improve.
If someone operates a look for for “blue widgets” in Google, then there are a lot of dimensions Google looks for. The best indication you can deliver to Google is when someone discovers “blue widget”, then they see your website and adhere to it. They do not jump off of it or go and pogo keep. Pogo adhering indicates someone does a look for and then mouse clicks someone elses outcome, not yours.
How can you create sure you get this traffic?
Look at your Google Statistics and see what the terms individuals are using to discover your website. Are you providing these customers or not? If you are variety 2 for plumbing technicians but just do it for NYC, then put on your web page say that you are plumbing technicians for NYC.
Shift Change
We discussed Panda upgrade, what was Penguin? It was mostly about the inbound links a website had to their website. It was as He Cutts known as it the “over optimistion” ipdate. If you optimize too much, you will get hit.
- People bought links and then Google said they did not like this type of link building. Jim already suffered at the hands of Google and had to clean up all his backlinks.
- 65% of sites are hurt by Penguin.
- Google always say their updates only impact a small percentage of searches.
- However, you can guarantee if your clients have not been adhering to the Google guidelines, then this update will affect them.
- Links are still the key but no one has links that are 100% clean. Most of the people affected by Penguin were buying backlinks on scale.
Jim strongly told the audience that if you did not get that link warning email, do not do a reconsideration request, but you will need to fix those links. Google are also emailing people that are selling links.
One of the biggest things with Pengiun is the exact match anchor text. 65% or more of the same or more anchor text. You need to make sure you have some variations of anchor text. The most common backlink anchor text is all keyword phrases and not branded phrases. This does not look natural which is another warning to Google.
Backlinks
- Ask yourself this question
- “Does your website have thousands of pages, but only a few of those have backlinks to them?
- It used to be important to have big websites, but now it is better to have small websites and link to the different parts of the site.
Penguin Solutions
What should you do?
Do a banklink research for Search engines Website owner Resources and look at where the hyperlinks are arriving from. If you had a weblink caution, you will need to eliminate the hyperlinks.
Putting together a disavow computer file and posting it will not help with positions if you do not eliminate the links
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