In short, there have been three primary produces (updates to algorithms) since Apr 2011 that have significantly changed the position of sites in the queries we activity.
For example, sites like eHow.com were on the loss record (pages shown lower down in the results), whist Hub Webpages (see one of our company record articles on the site) was on the champions record (shown higher in the order).
So specifically how has this affected the Business Directory sector?
Well it’s a difficult one to answer with certain precision, however, Google Panda is all about showing appropriate and high quality google find its clients. So of course Google don’t want spam record sites to appear in the top pages of its google search that just have hyperlinks to advertisement heavy pages with little or no useful material.
However, high quality internet directories continue to gain a high position online find when individuals are looking for a company (by either name or category). This is because they have useful and appropriate material that match the clients search question.
So what is a top high quality Business Directory?
Panda helpful company record sites are those that are ‘human edited’, i.e. someone actually assessments the high high quality of each organic signing up / advertisement that is added to the record, and have a procedure whereby clients can banner results as unsuitable and activity is taken.
It must have excellent design with easy routing and high quality material.
If a record expenses for hyperlinks to your web page then these should have a ‘nofollow’ HTML feature set against the weblink (this prevents any pagerank from being ran from the connecting site). This is in line with Google Website owner policy because their methods use hyperlinks as one of the key signs when identifying position – individuals paying for hyperlinks puts at risk this procedure.
So does that mean hyperlinks to my web page from Business Directories are ineffective after Google Panda?
On the high quality sites then I’m scared yes they are in terms of SEO due to the ‘nofollow’ HTML feature.
However, these excellent, reliable and well known internet directories definitive goal is to get prospective clients to your advertisement. When that prospective client opinions your advertisement than it’s especially important for them to be able to quickly click on a weblink to visit your advertisement.
So in conclusion, you must always weblink from these reliable internet directories to your web page in the interest of your clients and transformation rate (ROI).
What’s a Good Strategy for Advertising on Panda Friendly Business Directories?
Start by record your company on the top 5 sites only (Yell / Wampit® / Free Catalog / My Local Services / Qype)
Action a Look for for your company type and find high quality internet directories targeted to your sector
Make sure you post original material on each record (no copy and paste)
Add offers and discount rates (if you run them) and backlink to your website
Finally, keep a note of all security passwords and keep the material modified and fresh
One final thought: Google, Google, Google and all other major search engines are constantly changing and changing elements of their search in the desire of providing high quality outcomes for its clients. In turn, these reliable internet directories will also have to develop if they are to remain appropriate and Google helpful. At Wampit® we are always creating new procedures and performance to create our service better to be able to remain appropriate and post top high quality material. http://ajmalseotips.blogspot.com/
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