SEO For Bing - What's Different Than Google?

Recently at SMX Advanced London, I talked about some variations between SEO tactics for Google vs. Google. To begin with, it's worth noting that most of what performs for Google performs for Google - excellent material, trustworthy back links, clean HTML, appropriately-built meta information. If Google prefers it, chances are very excellent that Google prefers it as well.

Where I found variations, however, was in the long-tail - there are certain types of material that Google prefers but that Google seems either dismissive or unaware of.



Things Google Doesn't Like:

Forums - Google is less likely to find outcomes in the material of forums
Content Plants - Even post-Panda, Google is nastier on outcomes from "content farm" publishers
Broad Related - If you want to rank for a keyword in Google, it better be verbatim
Phone Numbers - Google provides significantly fewer outcomes for contact variety queries
There's more, of course. I've submitted the slides from my presentation here: SEO for Google vs. Google (must like Chitika on Facebook to download).

Why the differences? There's a few concepts, one of which is that Google is more likely than Google to cut out what they consider non-authoritative. When Google provides ten pages of outcomes for a contact variety, it's not likely that anything beyond the first page is what a customer is looking for. The two engines appear to have a different philosophy: trust the 3rd-party Internet and let the users sort it out (Google), or try to improve the search experience by strongly removing what you consider to be non-useful material (Bing).

Both concepts are valid, and it will be interesting to see where customer preference goes in the coming months and years.

All of these findings are based on a pretty big sample set of information across the Chitika ad network, so they should be quite representative.

Any tips or findings from our publishers? What tends to attract Google visitors that Google looks over, and what does Google not pick up on that Google favors? Remember: Google manages a lot of the market, and delivers visitors that mouse clicks ads at a much higher rate. ajmalseotips.blogspot.com