The present visitor writing will be dedicated to the summary of the European search search engines and SEO techniques. I know that this industry is not very well known in the U.S./Europe/ Japan, so I’ll try to complete this gap with common details. Starting.
Internet in Russia: summary & statistics
According to the comScore research, European federation rankings first in European nations by the variety of Online surfers. According to the FOM data as of fall of 2011, per month Online viewers in European federation amounts to 54.5 thousand individuals – this is about 47% of the complete mature inhabitants (17% yoy growth). The increase is mainly brought on by the growing of the Online in the areas.
According to a latest Yandex research on the development of the Online in Russia’s areas, over the past three years the mobile Online per month viewers almost more than doubled, whereas the Online viewers as a whole only improved by 50%. If we discuss the variety of Russian-language Web sites, according to the Nic.ru sector address domain registrar, the .ru sector expansion currently consists of 3.74 thousand authorized domains.
Yandex as the top European Look for Engine
Russia is one of the few internet search motor marketplaces with its own local innovator – Yandex, established in 1997. Before that, there were other search search engines major on the European industry – Rambler was the first of them (founded in 1996, after regular changes of control began to quickly lose its search discuss, finalized a ideal contract with Yandex this year and stopped the development of its own search technology and began to show Yandex outcomes within its regular design ), as well as Aport (also established in 1996).
The main aggressive advantage Yandex has is the knowing of European lifestyle and peculiarities of the European terminology, as well as the variety of effective web solutions for European federation, including:
• Straight search: pictures, video, music, charts with congested zones, information, individuals finder, product search (Yandex.Market) etc.;
• Services: email, images, schedule, transaction program (Yandex.Money), web-analytics program (Yandex.Metrika) and many others.
In Communist European federation, Google Queries You
The #2 gamer in the European industry – Google – started out its office in European federation in 2006 and began working on helping the search quality and improving the variety of nearby solutions. Right now its discuss is almost 3 times less than Yandex one, which rules the industry (with its per month viewers amounting to 32.5 thousand exclusive guests, as of April 2012, resource – statistic.yandex.ru). By the way, European federation was the first nation in the world where Google has released an off-line strategy (billboards on the roads and in the subway), however, it did not help it to grab a march.
Player # 3 – Look for.mail.ru was using Yandex search criteria for some time, but since 2011 the world wide web search motor brings together its own search criteria with Google outcomes.
Yandex Goes Global
Last year, Yandex made an IPO on NASDAQ, having become a public company. Yandex is now trying to flourish into new marketplaces – it released a Turkish internet search motor (Yandex.com.tr) in fall 2011, together with other solutions like charts and congested zones, tailored particularly for Poultry. This is a really important time in record, best of fortune to Yandex in attaining out to the new nations :)
Organic & Compensated Look for Leads to Yandex
Yandex search results contain both natural outcomes and paid contextual hyperlinks, vertical search details, etc. http://ajmalseotips.blogspot.com/
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