Search Benefit Shows Correct SEO/SEM Strategy is Key

Search Engine Optimization Is Now a Decisive Business Requirement
Search Benefit recognizes Search Engine Strategy has forever turned into an extreme requirement for most businesses. Since all markets are now growing acutely search-aware, within mere years only those websites that have implemented professional, correct SEO will stand a competitive chance on the Web.
 
Search Benefit is a cutting-edge Search Engine Optimization (SEO) and Search Engine Marketing (SEM) company. We deliver accurate SEO diagnostics, general SEO research, advanced search-oriented market and competition analysis, PPC design and management, and highly effective streamlining recommendations that will boost your website’s selling power to the next level and beyond. We also offer robust, full-range SEO-based Web Design and Developments services.
Along with tested best practices, honorable ethics and the finest SEO industry standards, we deploy innovative linguistic and mathematical models, unique proprietary algorithms and in-house software to perform the most powerful search and keyword mining available for your entire online market or niche. The results of this analysis form the scientific backbone of your search engine marketing strategy, giving you the hard evidence and proven know-how to achieve great Web traffic and sales. Call Search Benefit your SEO Home: 617-997-1654.
 

True Search Benefits: the correct SEO behind the name


The name Search Benefit was chosen with feeling and intention. It reflects our vision of correct SEO. To benefit from search, to benefit search, what do these things mean to different Web searchers? Come to think of it, the fact that we have free search on the Internet is rather amazing, a miracle of sorts, though we take it for granted most of the time. We (advanced, wired intellectuals and professionals of this promising new millennium) get through our Web-enabled labors almost without noticing it, while benefitting from search every blessed day.

We notice it much more though when we check our own Google rankings: then the potential benefits of search grow to grater prominence in our minds. Owning a findable, authority site is a special kind of search benefit. Many such sites are lucrative businesses. Everybody knows these days that correct SEO helps a website's search visibility a great deal.

Search Benefit's SEO Equation: the only true "secret" of Correct SEO

What is the essence of Correct SEO? The word "SEO" carries both a cachet and a mystique. People who are not highly technical often do not understand the real nature of SEO. Some people have the impression that there is something dubious about "SEO types," the notion that their work is to trick the search engines into blindly serving up search benefits to a client's site without any regard for the site's genuine worth (or lack of it!). Even most techies (Web programmers and Web designers) are wholly ignorant of the principles of correct SEO and have a distorted picture of how SEO functions. There is much talk about the secrecy and notorious complexity of the Search Engine Algorithms (we in the trade call them "algos"). The alleged "Secrets of SEO" have become a bit of an urban legend. If there were indeed 
Secrets of SEO, well, wouldn't our search rankings benefit from our knowing such?

All SEO scams apart, there is in fact only one real secret to correct SEO (everything else is simple professional competence and experience). The real SEO secret is how to sum up the nature of Correct SEO for non-technical people in a single sentence that will strip away all mystique from the idea of correct SEO. This is also the secret of our company name. Here we freely reveal this practical search benefit to the world:

We Benefit from Search as Much as we Benefit Search

Viewed at the top level, the search benefit insight that we offer is as simple as that. Never mind for the moment the intricacies of the search engine algos, and nuances of on-page and off-page SEO, whether Google or Yahoo currently encourages or discourages this or that hyperlink format... Such technical considerations often result in significant search benefits for Web pages, but this always happens on a case by case basis. The fundamental principles of correct SEO, the SEO industry standards, cannot be defined on a case by case basis: they must apply generally. You'd be surprised to find our how often the following simple and necessary principle is lost sight of by SEOs and their clients alike:

A website's quality and search-worthiness benefit correct SEO

Ask yourself this question: what is it that the Search Engines want? What kind of search benefit does Google seek to deliver to its users (or Yahoo! or Bing, for that matter)? The whole point of Internet search is to find informative, high-quality websites that are relevant to a particular search engine query. There are two linked, interrelated metrics here, which underlie correct SEO: website quality and website relevancy. Researching and deploying a keyword strategy, coupled with demonstrating to the search engines that a site's contents are relevant to certain targeted keywords, is only (very roughly) half the work, half of the full search benefit that can be delivered by correct SEO.

The search engines do their best to evaluate each website's quality: the richness and originality of its content, how well the content is organized and presented to the reader, whether your site's structure corresponds to that of an authoritative information site, etc. For the user, the only search benefit is being able instantly to find the best information exactly relevant to a search. If you want your website to rank high for that particular search phrase, you need to provide that information in a way that the major search engines with recognize as both highly relevant and highly authoritative. Therefore, the other half (approximately) of correct SEO, is guiding the client through creating a website that the search engines will identify and rank as a valuable, authoritative online information resource in the given knowledge domain.

At Search Benefit, your one-stop SEO Home, we employ a comprehensive methodology that combines robust SEO diagnostics, in-depth keyword research, and detailed, specific SEO streamlining and development recommendations which include all the standard technical aspects of correct SEO and guide you securely toward creating a high-quality, search-worthy information website, with reliable, long-term search benefits both for our clients and for their search prospects.

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