Congratulations, you are the SEOs who have withstood Panda, Penguin, and the "end of the world" memes flooding in social media. Who knows, 2013 may be even harsher, so it's high time to get prepared for the coming year. Don't you think so?
We do, and that's why we've put our noses deep into the industry's most serious trends to make SEO PowerSuite your most reliable SEO solution for 2013 and give you the most up-to-date and reliable "Must-read SEO guidelines for 2013".
Part 1: Rankings
Part 2: Link-building
Part 3: On-page
Crafting a good page is the task that will always pay off. Yet it's 2013 now, and crafting a good page involves much more things to consider then ever before.
My titles are just fine, dude, - you may say. But it looks like a truly optimized page now involves much more work invested than just filling your titles with keywords.
Simply put, to have a page that's destined to rank and convert, we'll need to mix 3 powerful ingredients:
- Take fresh and original content
- Serve it with effective UI elements
- Then season it with proper SEO
Sounds easy enough, however each of the three has its own components and aspects. And the 3 images below will help you get a better understanding of them.
What's coming
What's coming: Google is more interested in user behavior than ever. Decent user experience data can be a crucial ranking factor of the future.
What's coming: Google is more interested in user behavior than ever. Decent user experience data can be a crucial ranking factor of the future.
Get prepared
Get prepared: Make sure the elements mentioned in the picture above are in place and working:
Get prepared: Make sure the elements mentioned in the picture above are in place and working:
1. Minimize the loading time of your pages
SEO PowerSuite tip: How to spot slowly-loading pages?
2. Make navigation visible and easy to use
3. Use breadcrumbs for easier and quicker content browsing
4. Make sure your pages are logically arranged into folders and have user-friendly URLs
SEO PowerSuite tip: How to analyze your website's folder-structure and URLs?
5. Customize your website resolution.
The most widely used screen size is 1024×768, but keep in mind that your pages should work at any resolution, from 800×600 to 1280×1024 and beyond.
The most widely used screen size is 1024×768, but keep in mind that your pages should work at any resolution, from 800×600 to 1280×1024 and beyond.
6. Make pages easy to read (divide your page visually into easy to read modules, using images, headings and subheadings).
7. Put the most prominent content above the fold – put key elements on top to make them noticed without scrolling the page down.
8. Make use of the footer – add navigation links, quick contact data, a back-to-top button, etc.
9. Use catchy call-to-action buttons. Make them big, make them clear, make them delicious and make sure they stand out in a web layout.
10. Keep all elements consistent (body font, logo size, page background, link styles, etc.)
The World of Content
What's coming What's coming: There's more quality content on the Internet than ever, now people are so accustomed to quick social networking browsing, they DO NOT read, but scan-scan-scan and faster and faster!
What's coming: There's more quality content on the Internet than ever, now people are so accustomed to quick social networking browsing, they DO NOT read, but scan-scan-scan and faster and faster!
Get prepared Get prepared: In short – create nicely formatted pieces of content that help you achieve your content goals – signups, purchases, etc. The main things to consider:
Get prepared: In short – create nicely formatted pieces of content that help you achieve your content goals – signups, purchases, etc. The main things to consider:
1. Make paragraphs short. Really short. Even one sentence can be good enough.
2. As people tend to scan texts, make titles and subtitles 100% informative.
3. Tell stories – people love them.
4. Use the inverted pyramid writing style (starting with the most exciting facts and gradually adding more details).
5. Using simple words (instead of complex terms) will do you a lot of good.
6. Use relevant pictures with captions.
7. Make wide use of lists to make important points more prominent.
The World of SEO
What's coming What's coming: On-page is a must for your site to be found in search. And as more and more on-page factors tend to influence the way search engines evaluate your site - you have to keep a close eye on each and every of them.
What's coming: On-page is a must for your site to be found in search. And as more and more on-page factors tend to influence the way search engines evaluate your site - you have to keep a close eye on each and every of them.
Solution Solution: Basically, you need to combine the bunch of well-known on-page techniques with a number of innovations storming into SEO now. To be more exact:
Solution: Basically, you need to combine the bunch of well-known on-page techniques with a number of innovations storming into SEO now. To be more exact:
1. Search-engine-friendly URLs
2. Optimized titles, descriptions, h1-h3 texts
SEO PowerSuite tip: What's the ideal keyword density for your page?
3. Optimized images: alt attributes, image file names, text captions
4. Internal links to relevant pages and proper anchor text
5. Unique content
SEO PowerSuite tip: How to find duplicate content on your website?
6. Sitemap
SEO PowerSuite tip: How to create a comprehensive XML sitemap?
Some on-page innovations you may also want to take advantage of:
1. The canonical tag (Learn more...)
2. Rel=author (Learn more...)
3. Socially sharable pages
4. Video XML sitemaps
5. Schema.org and other relevant markup
It's essential to keep an eye on the new things that become important and add them to your on-page SEO checklist.
All in all, the most important thing to understand in on-page of 2013 is – make sure your pages mix all the three world mentioned above - UI, Content and SEO, which is the only key to your website's success now
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