On-Page SEO and Yandex

It was noticed, that Yandex does not position huge written sms messages high, whereas Google position both huge and small written sms messages. SERP turned over in the beginning of Feb 2010. All websites with lots of written text which were in the top 10 just vanished from SERP. That led to a mass panic, so web experts began to cut written sms messages or simply to close them from listing. But in May Yandex changed the opinion and we could again see websites with big enhanced written sms messages in SERP. Yandex “likes” written sms messages at primary webpages and, according to research, primary webpages are usually on SERP top.

Backlinks and Yandex

Some comments about compensated hyperlinks recognition. Yandex technicians told many times that they were able to identify compensated hyperlinks with a probability 80-90%. But after release of their new criteria MatrixNet this percentage seems to be even better. SEOs and site owners could feel it, because old methods of hyperlinks buying did not perform any longer. As a result the competitive scenery has been changing completely.

Yandex technicians set a huge variety of different filtration to fight SEO.

We received following signs after evaluating both look for engines Tops:

an regular variety of exterior hyperlinks from websites in Yandex is about 400, and in Google more than 550.
it should be not more than 5 exterior hyperlinks on a web page for Yandex whereas for Google it is ok about 7 – 9 exterior hyperlinks.
an regular variety of inner hyperlinks also is different: Yandex – 61 inner hyperlinks, Google – 70 hyperlinks.
an regular quantity of written text at Top pages: 3700 – 4000 figures in Yandex and 3500 – 3800 in Google.
Snippets in Yandex

Snippets are a frustration for Russian-speaking site owners. Google allows to influence this function, whereas in Yandex they just don`t pay interest to “Description” and produces thoughts using relevant content, what often results in surprising and sometimes bad outcomes.

Let’s type a question “real estate Russia” in Yandex and check results:



A row with “Site Search” is used in the first small, a line from a bottom with copyrights is in the second small. This example reveals that thoughts sometimes are really not attractive.

Recently Yandex designers have started to pay more interest to this point and designed special equipment for creation more beautiful thoughts presentation in google look for.

What type of details can you pass to Yandex? These days you can send: deal with, contact information, an operating method as well as options that are specific to certain types of companies, such as a cost of art gallery passes or a variety of theatre places.

You may indicate deal with details and other information in a area “Geography” -> “Addresses and organizations” and it will be shown in Yandex.maps. In addition these information will be shown in google look for for resorts, dining places, pizzerias, bars and bars, bars and bars, sports bars, theatres, museums, air-ports, fitness clubs, markets etc.

Yandex Website owner Tools

Yandex’s site owners resources are different from Google. They have another interface and another type of provided details. For example, Yandex webmaster reveals exterior hyperlinks which cause to your website not organizing them according to webpages where they cause. But Google resources show all exterior hyperlinks according to a website web page where they cause.

Yandex rankings websites for key phrases in URL higher than websites without them. Google does not give such great value to this factor.



To review, I would like to note that website optimization in Yandex becomes more difficult every day after initiating MatriksNet and local focusing on. SEO perform in Yandex often results in surprising outcomes whereas Google.ru is much more faithful and clear in this case.