So You Won’t Confuse It with Just “Rap Music.”
If you're into rap/hip-hop like I am and you spend a decent amount of time on the web, you may have heard ofRap Genius by now. If you haven't heard about it though, I highly suggest you check them out.
RapGenius.com has quickly become one of my favorite sites to go to, and it can seriously suck up your time with how awesome it is.
What is Rap Genius?
According to Rap Genius’ About page:
Rap Genius is your guide to the meaning of rap lyrics (basically the internet version of the nerd-ass “rap dictionary” dorm-mate you had in college).
Image courtesy of Rap Genius About page
Basically it’s a lyrics site primarily focused on rap music, but with a catch.
Each line of a song is explained and demystified for those of us not familiar with what some rap terminology or references are all about. Even better, all explanations come from their users, who are encouraged to submit explanations and “up-vote” the best explanations by other members, in turn helping them gain RapIQ.
Just recently, Rap Genius won the attention of Silicon Valley with a $15 Million investment from Andreesen Horowitz. Pretty exciting times for the boys in Brooklyn.
What Does the (Rap) Lyrics Space Look Like Online?
For starters, some of the really broad terms that relate to their niche have a good amount of search volume.
Rap Genius ranks in top positions for ‘hip hop lyrics’ and ‘rap lyrics’; however, the real traffic potential comes from search terms around song names - the mid- and long-tail opportunities.
Rap Genius has been able to go toe-to-toe with some of the big players for mid-tail searches
What is Rap Genius Doing Well?
Actually, they’re doing a lot of things well.
For starters, their Lyrics pages is filled with all types of engaging social features that helps them stand out from all other identical lyrics pages on the web. These ‘Lyrics’ pages provide so much awesome content to their users, which inherently makes them shareworthy and linkworthy.
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