Commit to one link a day but don’t waste too much time.
Link building is one of the most time-consuming processes when it comes to SEO, especially if you’ve been at it for a year or two and the link building opportunities aren’t quite as forthcoming as they used to be. It’s so easy to get lost in the hundreds of competitors links you’ve downloaded, looking for that diamond-in-the rough opportunity, that you could spend all day link building and only come up with a handful of quality links. Unless you’ve got the in-house talent where you can assign one person to do nothing but link building all day, chances are you can’t devote 8 hours a day to finding one link. My advice to site owners that get overwhelmed by their link building strategy is to aim for at least one link a day (that way it doesn’t get pushed to the back burner), but set a time limit. Give yourself an hour or two first thing in the morning to hunt for links. If you find one (or five) that’s great and go for it! But if you don’t find anything worthwhile once your time is up then move onto to something else.
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