My new SEO Tips Paperback is Out Now! Order by 5pm for Next Day Delivery. Includes 30 Day Money Back Guarantee & Free Premium Membership. Click Here...Introduction: what is SEO and PPC
Search engine optimisation (SEO) is in simple term making efforts to ensure that relevant keyword phrases are present in your website pages.
Pay per click (PPC) means you set up and advertising campaign with small ads and when people enter keywords on the search engines your ads will appear for them to click on.
To put it even more simply, SEO is free and PPC will cost you every time someone clicks on one of your ads.
Why pay when you can get it for free?
So why pay at all for PPC? The problem is getting a high position on the free area of the search engines can be difficult because so many people want to do the same thing. So it’s not going to be easy to get in there.
Often because of the competition it can be almost impossible to get any sort of decent position in the free part of the search engines, so you simply have no choice but to pay for it if you want to appear there.
So how much does pa
y per click cost?
y per click cost?
As the name suggests with pay per click you only pay when someone clicks on your ad and then comes through to your website. Click can cost anything from 20p up to £5 or more. So as you can imagine it is possible to spend quite a bit of money very quickly.
The way to control the spending is to try and setup a more effective measure than the clicks such as a confirmed enquiry or sale. Then you can setup Conversion tracking and so know how much you need to spend to get a conversion (enquiry or sale).ajmalseotips.blogspot.com
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