§ World Wide Web Background
§ Search Engines Background
§ Important abbreviations used in SEO
§ Important codes used in SEO
§ Search Engines & Search Engine Crawlers
a. Search Engines
b. Background working of Search Engines
c. Crawling & Indexing
d. Activities performed by Search Engines
§ Introduction to SEO
a. What is SEO?
b. Why SEO is important?
c. Why optimize your web site?
d. Search Engine Optimization Vs Search Engine Friendly Website
e. On-Page Vs Off-Page
f. SEO Goals
§ Black-hat, grey-hat & white-hat SEO techniques with respect to their impacts
a. White Hat - Following search engines' guidelines
b. Grey Hat - Bypassing search engine’s guidelines
c. Black Hat - Ignoring search engine’s guidelines, Instead stuffing factors, doing unethical optimization, spamming etc
§ Advantages /Disadvantages Black-hat, grey-hat & white-hat SEO techniques
§ White hat SEO techniques
a. Advantages
b. Dis-Advantages
a. Advantages
b. Dis-Advantages
§ Black Hat SEO Techniques
a. Advantages
b. Dis-Advantages
§ Keywords Analysis
a. KEI (Keywords Effectiveness Index)
b. On-Page Keywords Content Analysis
c. On-Site Keywords SERP Analysis
§ Geo targeting
a. Directing SEO efforts to specific geographical location
b. Targeting specific market
c. Very focused promotional approach
d. Very fruitful for local businesses
e. Real results can be achieved by minimum marketing budgets
f. Improved conversion rate
g. It enables you to dominate your local niche
§ Website Domain
§ On-Page Optimization Vs Off-Page Optimization
a. Difference between on-page and off-page
b. On-Page – Search Engine Friendliness
c. Off-Page – Improving credibility
§ Known Google Ranking Factors
§ On Page Optimization
1.Domain Canonical Issues
2.Website planning & Structure
3.URL structure
4.HTML/CSS Validation according to W3C standards
5.Landing Page Optimization
6.Title & Heading Tags
7.Meta Content of a webpage (Title, Description & Keywords)
8.Heading Tags
9.Content Copywriting & Optimization
10. Search Engine Optimized Copywriting
11. Amount of content (text Vs html)
12. Content Canonical Issues
13. Image Optimization
14. Usability Testing & Website Testing
15. Number of links per page (Internal/External)
16. Anchor text optimization
17. HTML Sitemap Vs XML Sitemap
18. Robots.txt
19. Customized/Optimized 404 error page
20. PageRank flow strategy & Implementation
21. Do Follow/ No Follow
22. Server reliability/Uptime
23. Website update frequency & its impact on search engine rankings
24. Total number of indexed pages
25. Visitors demographics
26. Bounce rate
27. Cloaking
28. Hidden Text
29. Framing
§ On-Page Competitors Intelligence & Analysis
§ Off Page Optimization
1. Server geographical location & its impact
2. Fast indexing of website
3. Social Bookmarking
4. Number of inbound links and their impact
5. Links with in networks of sites
6. Link building (Optimal Back-linking)
7. Press Releases, Articles, Blogs, Intelligent Posting/Commenting
8. Region Specific Targeting & Global Targeting
9. Social Media (Professional Networks & their impact) etc
10. Social Media Marketing
11. Social Media Optimization
12. Link baiting
§ Off-Page Competitors Intelligence & Analysis
§ Traffic Generation through SEO
§ PageRank Development
§ Do Follow/ No Follow’s impact on PageRank
§ Difference between conventional and real time SEO
§ SEO Strategic Planning & Implementation
§ Monitoring & Analysis of SEO campaign
ü Google Analytics
ü Google Webmaster Central
ü Google Ad-words Keywords Tool
ü Google Insight Search
§ PPC Campaigns (AdSense/ad words)
ü SEO Vs SEM
ü Search Engine Advertising
ü Media Buying
ü PPC
ü AdSense Vs. Ad words
ü CTR
ü CPC
ü CPM
Conversion Optimization
§ What is conversion?
§ What is conversion optimization?
§ Conversion goals
§ Importance of conversion
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