Search Engine Optimization firms have to make a choice between
“Black Hat SEO”, often known to go against known SEO best practices that can (not always) produce flash in the pan top rankings for a short time, often at risk of being de-listed by Google or other search engines for appearing to “trick” or “spam” the search engine to achieve high organic results.
or
“White Hat SEO”, ethical, proven SEO methods that achieve search engine visibility while respecting best practices most likely to achieve results over time, without putting the website at risk of being delisted.
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