White hat SEO techniques are deemed by Search Engines to be appropriate, indexed relative to the sites actual content, reputable, up-to-date content that meets W3C standards.
When indexing a site appropriately, Google takes into account 200+ factors in determining where and if your site will be indexed in the S.E.R.P’s (Search Engine Result Pages).
White Hat SEO takes effort in all of these areas. Techniques are generally considered White Hat if its techniques are in line with the search engines’ guidelines and involves no trickery or deceit. This is also keeping in mind that search engines’ guidelines aren’t necessarily written in stone and Google never hands us the perfect formula.We do our best to stay on top of the latest SEO trends.
The main objective as an SEO expert is to build a relationship and reputation with the Search Engines by telling them through coding methods and content structuring techniques: ”Hey Google! we’re up to date, our content is relevant, and we are reputable!”
White Hat is all about ensuring that the Website content that a search engine indexes and gives a rank to is the same website content a user will see. White hat is basically creating content for people and at the same time ensuring that the content is easily found by the Search Engines spiders when they crawl.
Although White Hat SEO techniques may take a lot of time and effort, the important thing is that, it lasts.
Whereas Black Hat techniques involve deception of the search engines algorithms, inaccurate and non relevant content and unethical techniques that search engines will eventually penalize by banning the site temporarily or even in some cases, permanently.
It’s not hard to find an SEO company that promises top ten Google results quickly which may be overwhelmingly tempting. However I would not throw caution to the wind for they may be using Black Hat techniques. You will see your site jump to the top and stay there for a while – the SEO company will cash their cheque and next thing you know, your site vanishes from the search result pages for good.
So, watch out for “Black Hat” SEO techniques, as these can achieve prompt results but will always end up getting your site banned. ajmalseotips.blogspot.com
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