Definition: Search engine optimization (SEO) is often divided into ethical and unethical practices. White hat SEO refers to those practices generally regarded as ethical. White hat SEO can also refer to a consultant or specialist who uses ethical practices to aid Web site owners in the design and maintenance of their Web pages.
The opposite of white hat SEO is black hat SEO.
Examples:
An example of white hat SEO is making sure content is arranged in a clear hierarchy, so that important words and phrases stand out.ajmalseotips.blogspot.com
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