This is the most important factor in optimising your site. Inbound links from other websites and blogs help the search engines find you and understand what your web pages are about. A website is like a destination in a sprawling city, and links are the roads leading to it. The search engines also treat these links pointing to your web pages as 'votes', and the more 'votes' you have from good quality and relevant websites, the better.
2. Satisfy the search engines' appetite for informative text
Customers are looking for information to help them choose a product or service. The search engines help them by finding web pages that provide useful and helpful information about that product or service. Search engines can't 'read' images and animations, so they need informative text. Give the search engines plenty of reading material. This is their food.
The other benefit of providing lots of helpful information on your site is that website owners are more likely to link to your pages and the search engines will reward you for these inbound links.
3. Do some keyword research
Who is your target market? What words or phrases (keywords) would they use to search for your products and services on the Web? Do some research; you may be surprised by the results.
To be found on the Web and communicate with your customers, you need to speak their language and address their particular needs. It's much easier to optimise web pages for keywords relating to a niche market's needs (e.g., Australian women looking for shoes size 10 and over, as opposed to people across the globe looking for general footwear).
Two free keyword tools
4. Make sure each web page has a unique title and unique content
Each of your web pages should have unique content and the keywords and title you choose for each page should reflect this. Think of each page as having a different emphasis. It's important to have a different title for every web page. Need help with page titles and how to edit them?
Search engines rank web pages, not websites, so each page can only be optimised for a handful of keywords and you can't optimise every page for the same set of keywords. If you try to fill a single page with all of the keywords related to your business, no single keyword will stand out to the search engines and they will not consider the page to be a good match for any specific search query. ajmalseotips.blogspot.com
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