Your SEO strategies for 2013 should be tailored to sync with Google’s frequently changing search engine algorithms and webmaster guidelines.
Your SEO efforts should not only comply with Bing and Yahoo webmaster guidelines, but also strong and authentic enough to sustain during 2013 and beyond. May be for next 10 to 15 yrs.
In an efforts to serve the best possible user experience to web-surfers, Google surprised webmasters in 2012, and will continue to do in 2013 also. It integrated Panda algorithm with its regular ranking factors – Now everyday is a Panda day. Isn’t it a difficult time for webmasters, with such a giant panda sitting on your shoulder for 24 x 7. 10 years back, webmasters wouldn’t have buying exact match domain names merrily, if they were aware of Google’s EMD Penalty.
Just like Panda and EMD penalty rocked the entire 2012, Penguin will rule the year 2013. Along with Penguin updates, one more hurdle you are going to face is – Over optimization Penalty.
Google’s over optimization penalty is over due since late 2011. With some hints from Google’s Matt Cutts webmasters were expecting it in 2012 also. Finally, Google released a major algorithm update called Penguin to fight link-spam, and suppressed all the speculation about OOP (Over Optimization Penalty).
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