Since the first Panda update, a lot of people have tried to figure out what marketing practices the updates affect. Google’s top search engineers, Matt Cutts and Amit Singhal, gave an interview to Wired in 2011 on the purpose of Panda, but instead of making you watch that and try to suss out what you need to know, we're just going to tell you right here what you need to know. If you know all this, good; you're totally prepared for the upcoming Panda update. If you're not caught up on some of this stuff, it's time to permanently update your SEO strategy so Panda doesn't take you down with a big, fuzzy (but adorable) punch. Here's what the major Panda updates have been created to address:
1) Thin Content
One of Panda’s core targets for penalization is websites that have little in the way of original content. Instead, they have lots of pages that are nothing more than advertisements and links, kinda like this (image courtesy of SEOmoz), or content clearly purchased for low cost through what is often called a "content farm."
Websites with shallow content aren't helpful to searchers, so as a company trying to promote the best search experience possible, it makes sense that Google is trying to ensure only the best content is surfaced in the SERPs.
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