The Best Discount You Can Get for My SEO Certification Course

My goal here is to give you two things in this post:

• The best discount on my upcoming search engine optimization certification course.
• Ideas on how to increase the value of your social media properties.

I am running aajmalseotips.blogspot.com       

I’ve run this once before and got a lot of great feedback.

I’ve developed four workbooks that you get with the course. One for each day of the class. And I have crafted the classes in a way that I feel most effectively covers the major topics of search engine optimization.

The topics covered are:

• Key Phrase Research
• On-Page Search Engine Optimization
• Link Building
• Making the Most of Google Analytics.

The classes will be held 9:30am – 3:30pm each day.

The dates for the classes are:

Tuesday January 24, 2012 – Key Phrase Research
Tuesday January 31, 2012 – On-Page Search Engine Optimization
Tuesday February 14, 2012 – Link Building
Tuesday February 28, 2012 – Making the Most of Google Analytics

This is a live class. You are able to take the class either at SageRock in Akron Ohio or you can attend the class online. Either way should be very effective. Online students will be able to ask questions and engage in conversation just as in-person students will.

If you took all four of these classes individually, they would cost $796. But by taking all four classes you save $100.

4 Day Class Cost: $696.

However, I can save you even more money!

I have three discounts of varying percentages.

I have something called the SageRock Institute 15% Forever off code. You simply sign up for the SageRock Institute course update newsletter and you will receive the secret code that you can apply to any SageRock Institute class. So, at a minimum, you can always save 15% by getting the course update newsletter.

You can sign-up for the newsletter here:
ajmalseotips.blogspot.com       
You also get the 34 minute video “2 Reasons People Fail Link Building” when you subscribe to the newsletter.

Next, I’m going to offer a 20% off discount to people on Facebook. If you are a friend of mine on Facebook you will get access to that discount. I will also be sending it to the Facebook page Fans of SageRock. You can like us here:
ajmalseotips.blogspot.com       

Finally, I’m offering a 25% discount to people that follow me on Twitter. I have already sent out a tweet with that secret code once. So scrolling through my tweets should get you access to that. I will be posting it once or twice more on Twitter as well. You can follow me on Twitter here:
http://twitter.com/sagerock

So clearly the best thing to do would be to get the discount code from Twitter. As you are reading this article that probably makes complete sense. But different people find me (and you) in different ways. By having different discount percentages I’m able to easily see which channels people are following me. And which channels work better.

It should also be apparent to you which channel I prefer. I’m really working my Twitter account these days. My theory is that business people following me more on Twitter (which I also auto post to LinkedIn).

I really enjoy Twitter and I believe that it allows me to connect quickly and personally to people in an ongoing way. I believe the emotional connection is more powerful in social media than in e-mail.

Selling and marketing is so much about connecting emotionally. If you discount that fact because you are selling a commodity or a business-to-business product or service you are creating a major weakness in your sales and marketing defense.

Making complicated buying decisions completely rationally is virtually impossible. I mean, how do you truly know if your accountant or lawyer is the best? The kind of study you would have to create would be cost and time prohibitive.

So people do the only thing they can do. They buy from who they know and who they like. It doesn’t matter if you are selling a TV, a soda, a sweater, a metal fabricated shim, a plastic conveyor belt, an industrial critical cleaning detergent or anything else on planet earth. If you have built an emotional connection with your potential buyer you will have an edge over someone who has not laid that groundwork.

Social media is the accepted medium for connecting personally.

The reason I chose to focus on Twitter over Facebook is simple. When I look at my clients and prospects, more of them are on Twitter and LinkedIn than they are on Facebook. I have nothing against Facebook. In fact I enjoy Facebook very much. But I’m going where the business is. Maybe someday that will change but today that is the fact for me.

Why didn’t I just offer 25% discount on e-mail, Facebook, and Twitter?

If you can get a discount anywhere then the value becomes meaningless. Additionally, while I’m comfortable always getting a 15% discount I’m not sure I’ll always want to give a 25% discount. So by setting up this special 25% discount on Twitter I have given myself flexibility for the future.

Here are the points I want you to take away from this article are:

• Go to Twitter and get 25% discount for this class, if you are interested in going.
• Realize that your true strength in sales and marketing is connecting emotionally not intellectually. The smart marketer will move intensely into social media to build emotional connections with their clients and customers.
• Make your social media followers feel special. Don’t just throw an incentive, special offer or discount around to everybody. Make following you or your company on the social media platforms something special and worthwhile.

If you’re interested in taking the four day SEO Intensive Certification Training Course I would love to see you there. You can learn more about it here: