If instead you had put that same time into acceptable, White Hat SEO techniques your site would continually build in strength and authority. You would probably climb in rankings more slowly, but you would also keep all the rankings you gained. Your SEO would build on all the SEO work you did before, rather than starting over again and again every few months, and eventually you can reach a point where you rank at the top of organic search results and shift gears down to a maintenance level of SEO.
This is the ultimate goal — to put in the work to build your site’s rankings high enough that you can then turn on cruise control and scale back on the amount of SEO work you have to do. After all, keeping a top ranking once your there (legitimately) is far, far easier than getting there in the first place.
Unless you’re getting there through Black Hat SEO. Then you’re starting over from scratch again and again. In the end, it’s just not worth it.
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