2Leaf offers a complete solution for Internet marketing services. If you want more website visitors, our unique SiM package is the best choice for you. You can think of our SiM services as hiring one company to manage all your online public relations, advertising, and marketing. Below are a list of services included in our SiM packages (though the exactly specifics will depend on your company, website, and target market). Any SiM package purchased is guaranteed to continually increase your website traffic.
SiM includes SEO (Search Engine Optimization)
Search Engine Optimization (SEO) sometimes known as Organic Search Marketing (OSM) is the organic way to get higher placement in search engines. Most Internet users will try to find your website through Google or another search engine. SEO is the single most important factor affecting your Internet traffic.
We only perform legal "white hat" SEO services. You can rest assured that 2Leaf will never perform any "black hat" method of increasing your Internet traffic. We optimize your website for search engines by using a variety of the following techniques: a) ensuring your website has valid coding according to W3C standards, b) finding the best keywords to target (best = lowest competition, highest number of searches), c) using those keywords in META tags and in your website content, and d) generating as many credible and valid links to your website as possible.
SiM includes SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the general method of generating website traffic through Online Advertisement (see below) including paid placement in optimum locations on search engines. When somebody searches for a keyword, he or she will generally get hundreds of thousands of results. The chances of your website being at the top of that list are slim to none even with some good SEO work. SEM takes advantage of this by bypassing the whole competition for keywords and paying for placement. SEM has two downsides as opposed to SEO: 1) SEM tends to be more expensive than SEO and has an ongoing cost, and 2) website visitors generally trust SEM results less than SEO results.
SiM includes Online Advertisement
Online Advertisement involves the purchase of advertisement on other websites including search engines. Online advertisement can include the purchase of advertisement on search engines and is closely related to SEM listed above. Online advertisement may be purchased in a variety of forms discussed below:
PPC (Pay Per Click)
Pay Per Click (PPC) is the most widely used method of online advertisement where you only pay when a user clicks on a link directed to your website. PPC programs generally allow you to specify a set limit of money to use per day or per month. The most popular PPC programs include Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
Display Advertising
Display Advertising involves the traditional form of advertising known to anyone who has watched a newspaper, magazine, or TV advertisement. It involves displaying an ad to the end-user and paying based on how many users view the ad. The ad can be anything from plain text to an image to a Flash banner (though Flash banners are annoying and we do not recommend them). Impressions are generally paid on a CPI (Cost Per Impression) or CPM/CPT (Cost Per Thousand) basis.
Affiliate Marketing
Affiliate Marketing is the form of Online Advertisement where you only pay when you get action from the end user. The action is generally either a lead or a completed sale. Affiliate marketing is the most expensive online advertisement technique, but it is generally the most successful technique in generating sales.
SiM includes SMM/SMO (Social Media Marketing/Optimization)
Social Media Marketing (SMM) and Social Media Optimization (SMO) are two of the newest ways to generated website traffic and interest in your brand. They involve marketing and optimization through social media websites. You have already heard of most of the social media websites that can help your website tremendously: Facebook, Twitter, YouTube, Ning, Del.icio.us, Digg, andTechnorati. SMM/SMO also can include creation and optimization of a company blog and interaction with blogs on similar subjects.
That just leaves us with one question: What is the difference between SMM and SMO? We are not really sure either. They are both made-up terms.
SiM includes Local Search Marketing
Local Search Marketing involves optimizing your website for SEO and SEM in local search results and local business listings. Local search marketing may involve listing and optimization in the following services: Google Local Search, Yahoo! Local, Yelp, Yellow Pages, and similar. Local searches are a guaranteed way to increase the number of visits to your brick and mortar store as well as to your website.
Espresso Lite
Not sure if you are ready to commit to a full-scale Internet marketing effort? We offer a basic "test-run" SiM package that starts at $225 per month. It is called 'Espresso Lite' and includes a complete website diagnostic, analytics (monitoring of your web traffic), planning, and two months of Internet marketing work. The Internet marketing work will include SEO, SMM/SMO, and local search marketing. Work may also include SEM and online advertisement for an additional cost. The amount of time spent on each service will depend on your specific business needs or your requirements. The work will include at least a total of 24 hours of direct Internet marketing service during your initial two-month period and is guaranteed to increase your website traffic.
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