Speak your target market's language


Help your customers find your website by clearly explaining what products and services you offer and the regions you service. Speak your customers' language and you will also help the search engines understand what you offer. Search engines are not good at 'reading between the lines' and you can help them by being specific in your choice of words.
Imagine that an Australian is searching the web for science fiction and fantasy books to buy. He types 'science fiction books' into Google. He also tries 'sci fi books' and 'new sci fi'. Google looks for Australian web pages that best match his queries.
Google will choose Example 1 (which clearly offers 'science fiction books',  'sci fi', 'new in science fiction' in 'Australia') over Example 2 (which offers 'stock', 'titles' and 'new releases'). To a search engine, 'titles' could refer to DVDs, magazines or books — it's not absolutely clear that Planet 9 sells books and more specifically, science fiction and fantasy books. Although a customer might infer that 'Planet 9' probably has something to do with sci fi, a search engine won't necessarily make the connection. ajmalseotips.blogspot.com

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